We measure search results the way a browser draws them

Our story

RankIt began as an internal tool. In 2023, Soren Lindqvist was running distributed crawlers for client sites and kept hitting the same wall: the rank report said first place while organic traffic fell. The cause was on the screen, not in the data. Modules above the listing were growing taller every quarter, and no tool measured them.

He built a renderer that recorded layout geometry, saw the problem in numbers, and the first customers asked for access within weeks. The company has stayed small on purpose, and every engineer still reads the raw renders.

What we build is deliberately narrow. We do not sell content tools, link packages or generic audits. We collect, render and measure, then hand you the evidence and the alerts. Plenty of excellent agencies and consultants turn evidence into strategy; our job is to make sure they are all looking at the same page.

Soren Lindqvist, CDO

Soren spent more than a decade in distributed systems before founding RankIt, most of it building crawler fleets: schedulers that spread millions of fetches across regions, politeness controls that keep a crawler a good citizen, and headless rendering farms that survive the memory leaks of long-running browsers. He still reviews every change to the collection pipeline and writes the engineering notes on the homepage.

How we work

Measure first: we would rather publish a number we can defend than a score that flatters. Show the render: every metric links back to the geometry it came from, so you can argue with it. Stay small: a short chain between the person who finds a bug and the person who fixes it keeps data trustworthy.

We work from an office on Westlake Avenue in Seattle, with collection infrastructure spread across several regions so checks come from the places your customers actually search. If you are not sure who to write to, use the form below and we will route it.